If e-commerce is your company’s bread and butter, then the holiday season is probably when you earn the majority of your annual revenue.
Did you know that Hickory Farms completes about 40% of its annual sales in the fourth quarter?
Even if your product isn’t as seasonal as Hickory Farms, it’s still crucial to have an optimized website and supply chain for the holiday rush.
Here are five tips to keep you competitive this season:
1. Make sure your site is up and runs fast. In today's internet-drive market, having an ugly, unresponsive or downright slow website is unacceptable. Knowing that your site will receive more traffic than usual, optimize it ahead of time and be sure to avoid system updates the last two months of the year.