Big data is a buzzword that picked up recognition in the marketing space and has made its way into the business models of companies around the world. It’s a term that simply refers to data sets that are too large to quantify using traditional on-hand data management tools.
Logistics is particularly suited to benefit from big data. Why? Because when it comes to the supply chain, success depends on efficiency. There is a chain of commands that need to be met, and this is best done when transparent information is accessible.